Table of Contents, Communication Secrets Resources Page Previous Section, Communication Secrets Next Section, Communication Secrets

Westside Toastmasters is located in Los Angeles and Santa Monica, California

What Leaders Communicate

Leadership communications are those messages from a leader that are rooted in the values and culture of an organization and are of significant importance to key stakeholders, e.g., employees, customers, strategic partners, shareholders, and the media. These messages affect the vision, mission, and transformation of an organization. The chief purpose of a leadership message is to build trust between the leader and his or her constituency. Some traits of leadership communications are as follows:

  • Significance. These messages are about big issues that affect the present and future of the organization (e.g., people, performance, products, and services).

  • Values. These messages reflect the organization's vision, mission, and culture.

  • Consistency. These messages continually exemplify the organization's stated values and behaviors.

  • Cadence. These messages occur with regularity and frequency.


Table of Contents, Communication Secrets Resources Page Previous Section, Communication Secrets Next Section, Communication Secrets