Westside Toastmasters is located in Los Angeles and Santa Monica, California

Index

L

Laggards, 35

Late majority buyers, 35

Leads, 81–82

and advertising, 130–131

and brochures/collateral, 124–127

in Column A, 119–123

components of, 133

letters/faxes/emails for generating, 132

and marketing, 124

marketing's role in creating, 115–133

and seminars, 129–130

and trade shows, 128–129

Letters:

Champion, 170–176

demand created with, 132

management oversight of, 227

prospecting, 144, 147–149

takeback, 231–232

Life cycle (of an offering), 30–31, 45

Listening, 200

Westside Toastmasters on Meetup