Westside Toastmasters is located in Los Angeles and Santa Monica, California
This resource demonstrates how salespeople can differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented discussions.
Table of Contents
- What Is Customer-Focused Behavior?
- Opinions—The Fuel That Drives Corporations
- Success Without Sales-Primed Communications
- Key Concepts of Customer Focused Selling
- Integrating the Sales and Marketing Processes
- Creating Sales-Primed Communications
- Marketing's Role in Demand Creation
- Business Development—The Hardest Part of a Salesperson's Job
- Developing Buyer Vision through Sales-Primed Communications
- Negotiating and Managing a Sequence of Events
- Proactively Managing Sales Pipelines and Funnels