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Index

A

ACE (action, color, exaggeration), in visual aids, Chapter 3
Acoustics, business lunch, Chapter 6
Action
for brief the boss, Chapter 10, Chapter 10
calendar action, selling your ideas, Chapter 7, Chapter 7
and meeting purpose, Chapter 12
moving group to, Chapter 9
in on-the-spot format, Chapter 8, Chapter 8
in viewpoint presentation format, Chapter 3, Chapter 3
in visual aids, Chapter 3
Action, presentation to move group to, Chapter 9
exceed audience expectations, Chapter 9
important people to include, Chapter 9
key dos and don'ts, Chapter 9
rehearse and set-up, Chapter 9
team assignments and scheduling, Chapter 9
tell them what they want to do, Chapter 9
top person has role in presentation, Chapter 9
unite audience with symbol, Chapter 9, Chapter 9
Adrenaline, Chapter 2
Agenda
for brief the boss, Chapter 10
establishing, in speech, Chapter 5
Alcohol consumption at business lunch, Chapter 6
Amplification of voice with lavaliere mike, Chapter 3
Analogies as PAJES evidence, Chapter 2, Chapter 2, Chapter 7
Anecdotes
business lunch speaking, Chapter 4
details in, Chapter 16
inspirational speaking, Chapter 16
memorability of, Chapter 4
message in, Chapter 16, Chapter 16
in speaker introduction, Chapter 15, Chapter 15, Chapter 15
Answering questions (See Q&A [questions and answers])
Appearance and speaker impact, Chapter 2
Aristotle, Chapter 3
Audience issues, Chapter 5
action, moving audience to, Chapter 9
agenda, establishing in speech, Chapter 5
bad news and hostility, Chapter 5, Chapter 5
benefits and summary in selling your ideas, Chapter 7, Chapter 7, Chapter 7
composition, Chapter 3, Chapter 3
demonstration/presentation steps, Chapter 9
emotional connection, Chapter 5
exceed expectations and move to action, Chapter 9
favorable presentation of results, Chapter 5
greeting and shaking hands, Chapter 5
impact on speaker, Chapter 2
important people to include for action, Chapter 9
key dos and don'ts, Chapter 6
knowledge of, Chapter 2
Q&A preparation, Chapter 5
speaker impact, Chapter 2
tell them what they want to do, Chapter 9
top person has role in presentation, Chapter 9
unite with symbol, Chapter 9, Chapter 9
Award presentation, Chapter 15

B

Background
of speaker, in speaker introduction, Chapter 15, Chapter 15
in viewpoint presentation format, Chapter 3
Bad news delivery, Chapter 11
emotions, Chapter 11
format for, Chapter 11
hope for future, Chapter 11
key dos and don'ts, Chapter 11
preparation for delivery, Chapter 11
reasons for situation, Chapter 11
speech creation, Chapter 11
timing, Chapter 11
trust, Chapter 11
Baron, Eric, Chapter 3
Beginning presentation
body language, Chapter 2
for business lunch, in the office, Chapter 6
grabbing audience interest, Chapter 3
Benefits to audience, Chapter 7, Chapter 7, Chapter 7
Bisodol brand example, Chapter 9
Body language
beginning your speech, Chapter 2
defensive behaviors, Chapter 2
Eye-Brain Control, Chapter 2
eye contact for high visibility speaking, Chapter 8
quieting persistent questioning, Chapter 5
visual impact, Chapter 2
(See also Hands)
Boffey, Dave, Chapter 9, Chapter 9, Chapter 9
Book of Lists, Chapter 1
Boss briefing (See Brief the boss)
Boss disagreements (See Disagreement formats)
Breakfast meetings, Chapter 6
Brief the boss, Chapter 10
the briefing and lessons learned, Chapter 10
format for, Chapter 10
key dos and don'ts, Chapter 10
steps for, Chapter 10
Brown, General, Chapter 14
Bryan, William Jennings, 5
Business lunch orchestration, Chapter 6
acoustics, Chapter 6
alcohol consumption, Chapter 6
beginning in the office, Chapter 6
breakfast meetings, Chapter 6
food, Chapter 6
ice breaker, Chapter 6
key dos and don'ts, Chapter 6
lunch as business tool, Chapter 6
payment choices, Chapter 6
restaurant considerations, Chapter 6
space, Chapter 6
timing, Chapter 6
Business lunch speaking, Chapter 4
enthusiastic ending, Chapter 4
format of talk, Chapter 4
headlines, Chapter 4
key dos and don'ts, Chapter 4
length of talk, Chapter 4
memorability, Chapter 4
microphone, Chapter 4
setting, Chapter 4
story telling, Chapter 4
visuals and lighting, Chapter 4
Byrne, Ken, Chapter 9

C

Calendar action, selling your ideas, Chapter 7, Chapter 7
Challenging question, repositioning, Chapter 5
Churchill, Winston, Chapter 16, Chapter 16
Cicero, 5
Classic put down question, Chapter 5
Color, in visual aids, Chapter 3
Conclusions for brief the boss, Chapter 10, Chapter 10
Consequences in bad news delivery format, Chapter 11, Chapter 11, Chapter 11
Content during Q&A, Chapter 5
Creation, of bad news delivery speech, Chapter 11
Culligan, John, Chapter 9

D

Decision to overcome fear, Chapter 1
Defensive behaviors, Chapter 2
Demonstration steps, Chapter 9
Details in anecdotes, Chapter 16
Disagreement formats, Chapter 13
appeal to common goals, Chapter 13
emotional reactions, Chapter 13
example, Chapter 13
getting boss to listen, Chapter 13
key dos and don'ts, Chapter 13
key questions for understanding, Chapter 13, Chapter 13
open question to gauge reaction, Chapter 13, Chapter 13
paraphrase understanding, Chapter 13, Chapter 13
thank boss for listening, Chapter 13, Chapter 13
Discussion in viewpoint presentation format, Chapter 3, Chapter 3
Disraeli, Benjamin, Chapter 1

E

Educational background of speaker, to introduce speaker, Chapter 15, Chapter 15
Einstein, Albert, Chapter 12
Emcee format, Chapter 15
anecdote as key, Chapter 15
information gathering, Chapter 15
interviewing the speaker, Chapter 15
length of introduction, Chapter 15
organization of introduction, Chapter 15
tell speaker what you will say, Chapter 15
transition to speaker, Chapter 15
Emotions
audience connection, Chapter 5
bad news delivery format, Chapter 11
empathy in bad news delivery format, Chapter 11, Chapter 11, Chapter 11
in inspirational speaking, Chapter 16
Empathy in bad news delivery format, Chapter 11, Chapter 11, Chapter 11
Ending
enthusiastic, Chapter 4
on time, Chapter 12
Energy dispersion, Chapter 2, Chapter 2
Evidence
forms of, Chapter 7
in on-the-spot format, Chapter 8, Chapter 8
PAJES "pages" mnemonic, Chapter 2, Chapter 7
selling your ideas, Chapter 7, Chapter 7
in viewpoint presentation format, Chapter 3, Chapter 3
Exaggeration, in visual aids, Chapter 3
Examples in PAJES evidence, Chapter 2, Chapter 7
Eye-Brain Control, Chapter 2
Eye contact for high visibility speaking, Chapter 8

F

Facts/statistics as PAJES evidence, Chapter 2, Chapter 2, Chapter 7
Favorable presentation of results, Chapter 5
Fear of public speaking,
defensive behaviors, Chapter 2
key dos and don'ts, Chapter 1
steps to overcoming, Chapter 1
as universal, Chapter 1
(See also Emotions)
Food for business lunch, Chapter 6
Formats
for bad news delivery, Chapter 11
for brief the boss, Chapter 10
disagreement formats, Chapter 13
emcee introduction, Chapter 15
on-the-spot format, Chapter 8
for presentation introduction, Chapter 15
for selling your ideas, Chapter 7
top award presentation, Chapter 15
viewpoint presentation format, Chapter 3
Fortinberry, Glen, Chapter 15
Future as hopeful, bad news delivery format, Chapter 11, Chapter 11, Chapter 11

G-H

Gestures, Chapter 2
Gifford, Frank, Chapter 15
Greeting audience, Chapter 5
Handouts and support materials, Chapter 12
Hands
for high visibility speaking, Chapter 8
raised for questions, Chapter 5
shaking, of audience, Chapter 5
speakers', and visual impact, Chapter 2
(See also Body language)
Headlines, Chapter 4
Henry, Patrick, Chapter 16, Chapter 16
High visibility speaking, Chapter 8
example, Chapter 8
key dos and don'ts, Chapter 8
on-the-spot format, Chapter 8
and physical presence, Chapter 8
pre-presentation preparation, Chapter 8
tie back, Chapter 8
Hill, Tom, Chapter 1, Chapter 6
Holiday, Harry, Chapter 2
Hostile audience, Chapter 5, Chapter 5
Hostile questioning, Chapter 5

I

Ice breaker at business lunches, Chapter 6
Idea recommendation and summary, selling your ideas, Chapter 7, Chapter 7, Chapter 7
Importance in viewpoint presentation format, Chapter 3, Chapter 3
Inspirational speaking, Chapter 16
anecdotes, Chapter 16
by Winston Churchill, Chapter 16, Chapter 16
creation of, Chapter 16
emotions shown in, Chapter 16
by Patrick Henry, Chapter 16, Chapter 16
by John F. Kennedy, Chapter 16
key dos and don'ts, Chapter 16
principles for, Chapter 16
story examples, Chapter 16
Interviewing the speaker, Chapter 15
Issue in on-the-spot format, Chapter 8

J-K

J. Walter Thompson (JWT), Chapter 9, Chapter 14, Chapter 14, Chapter 15
Jokes and speeches, Chapter 12
Judgment of experts as PAJES evidence, Chapter 2, Chapter 7
JWT (J. Walter Thompson), Chapter 9, Chapter 14, Chapter 14, Chapter 15
Kennedy, John F., Chapter 16
Kettering, Charles, Chapter 7
Key dos and don'ts
audience composition, Chapter 3, Chapter 3
audience issues, Chapter 6
award presentation, Chapter 15
bad news delivery, Chapter 11
brief the boss, Chapter 10
disagreement formats, Chapter 13
emcee format, Chapter 15
high visibility speaking, Chapter 8
inspirational speaking, Chapter 16
meeting leadership, Chapter 12
orchestration of business lunch, Chapter 6
overcoming fear, Chapter 1
persuasive speaking, Chapter 14
selling your ideas, Chapter 7
speaking at business lunch, Chapter 4
structuring your talk, Chapter 2
Key issue during Q&A, Chapter 5
Key preparation questions, Chapter 3
grabbing audience interest, Chapter 3
length of presentation, Chapter 3, Chapter 3, Chapter 4
location of presentation, Chapter 3, Chapter 3
purpose of presentation, Chapter 3
visual support for presentation, Chapter 3, Chapter 3
Kinnear, James, Chapter 7

L

Laporte, William, Chapter 9, Chapter 9
Lavaliere microphone, Chapter 3, Chapter 4
Length of time
for bad news delivery, Chapter 11
for business lunch speaking, Chapter 4
introduction of speaker, Chapter 15
of meeting, Chapter 12
of presentation, Chapter 3, Chapter 3, Chapter 4
(See also Timing)
Lessons learned and briefing the boss, Chapter 10
Lighting in room, Chapter 4
Lincoln, Abraham, Chapter 2
Location of presentation, Chapter 3, Chapter 3, Chapter 4
Luncheon speaking (See Business lunch speaking)

M

Management chain, presentations to, Chapter 3
audience composition, Chapter 3, Chapter 3
example, Chapter 3
formatting your presentation, Chapter 3
grabbing audience interest, Chapter 3
key preparation questions, Chapter 3
keys dos and don'ts, Chapter 3
length of presentation, Chapter 3, Chapter 3, Chapter 4
location of presentation, Chapter 3, Chapter 3
purpose of presentation, Chapter 3
viewpoint presentation format, Chapter 3
visual support, Chapter 3, Chapter 3
Marine Corps example, Chapter 14
Master of Ceremonies (See Emcee format)
McLaughlin, John, Chapter 10, 118, Chapter 10
Meeting leadership, Chapter 12
attendees and attendee roles, Chapter 12
ending on time, Chapter 12
ground rules, Chapter 12
handouts and support materials, Chapter 12
key dos and don'ts, Chapter 12
length of meeting, Chapter 12
logistics, Chapter 12
mistakes, Chapter 12
purpose and action of meeting, Chapter 12
reasons for meeting, Chapter 12
scheduling the meeting, Chapter 12
successful meeting building, Chapter 12
time allocation by topic, Chapter 12
(See also Action, presentation to move group to; Brief the boss; Business lunch orchestration)
Mehrabian, Albert, Chapter 2
Memorability of story, Chapter 4
Message visualization, Chapter 9
Microphones, Chapter 3, Chapter 4
Movement and loss of visual impact, Chapter 2

N-O

Nametags and name tents, Chapter 9
Negative effects in selling your ideas, Chapter 7, Chapter 7
Nervous energy dispersion, Chapter 2, Chapter 2
Neutral rephrasing of Q&A, Chapter 5
Objective of presentation, Chapter 3
O'Brien, Florence, Chapter 9
On-the-spot format, Chapter 8
On the spot speaking (See High visibility speaking)
One-on-one exchanges, avoiding in Q&A, Chapter 5
Open event, Chapter 15
Organizational format for selling your ideas, Chapter 7

P

PAJES mnemonic for evidence, Chapter 2, Chapter 7
Payment choices, business lunch, Chapter 6
Personal experience as PAJES evidence, Chapter 2
Persuasive speaking, Chapter 14
intensity and passion, Chapter 14
key dos and don'ts, Chapter 14
Marine Corps, Chapter 14
risks of, Chapter 14
Phrases, visual, in presentation, Chapter 3
Physical appearance
high visibility speaking, Chapter 8
and speaker impact, Chapter 2
Physical steps to overcome fear, Chapter 1, Chapter 2
excess energy dispersion, Chapter 2, Chapter 2
Eye-Brain Control, Chapter 2
vs. defensive behaviors, Chapter 2
Place of presentation, Chapter 3, Chapter 3, Chapter 4
Point of view in on-the-spot format, Chapter 8, Chapter 8
Positive presentation of results, Chapter 5
Preparation for talk, Chapter 2
audience knowledge, Chapter 2
for bad news delivery, Chapter 11
beginning your speech, Chapter 2
key preparation questions, Chapter 3
practice your speech, Chapter 2
pre-presentation for high visibility speaking, Chapter 8
reading speech to audience, Chapter 2
subject knowledge, Chapter 2
writing out your speech, Chapter 2
Presentation speaking, Chapter 15
award presentation, Chapter 15
building anticipation, Chapter 9
common bond, Chapter 15
emcee format, Chapter 15
identify key people in group, Chapter 15
introduction format, Chapter 15
key dos and don'ts, Chapter 15
open event, Chapter 15
tell them what they saw, Chapter 9
tell them what they want, Chapter 9
tell them what they will see, Chapter 9
Problem cause in selling your ideas, Chapter 7, Chapter 7
Projector, for visual impact, Chapter 3
Purpose of presentation, Chapter 3, Chapter 12
Put down question, classic, Chapter 5

Q

Q&A (questions and answers), Chapter 5
answering the neutralized question, Chapter 5, Chapter 5
anticipating questions, Chapter 5
bad news delivery format, Chapter 11, Chapter 11, 132
classic put down question, Chapter 5
common issues, Chapter 5
in disagreement formats, Chapter 13
emotions and disagreement formats, Chapter 13
hostile questioning, Chapter 5
key, for understanding, Chapter 13, Chapter 13
key issue in, Chapter 5
managing question flow, Chapter 5
neutral rephrasing of, Chapter 5
one-on-one exchange avoidance, Chapter 5
open, to gauge reaction, Chapter 13, Chapter 13
quieting persistent questioning, Chapter 5
repeat/rephrase question every time, Chapter 5, Chapter 5, Chapter 5
repositioning the challenge, Chapter 5
in viewpoint presentation format, Chapter 3, Chapter 3

R

Rationale, bad news delivery format, Chapter 11, Chapter 11, Chapter 11
Reading speech to audience, Chapter 2
Reasons for meeting, Chapter 12
Reestablish project priority, briefing the boss, Chapter 10
Repeat/rephrase question every time, Chapter 5, Chapter 5, Chapter 5
Repositioning challenging question, Chapter 5
Restaurant considerations for business lunch, Chapter 6
Results, favorable presentation of, Chapter 5
Rogers, Dan, Chapter 9
Room lighting, Chapter 4
Rowe, Peter, Chapter 14
Rules, for meeting, Chapter 12

S

Safire, William, Chapter 11
Scheduling for action, Chapter 9
Scheduling the meeting, Chapter 12
Schultz, General, Chapter 14
Secrist, Dick, Chapter 10, 117, Chapter 10
Selling your ideas, Chapter 7
audience benefits and summary, Chapter 7, Chapter 7, Chapter 7
calendar action, Chapter 7, Chapter 7
evidence, Chapter 7, Chapter 7
idea recommendation and summary, Chapter 7, Chapter 7, Chapter 7
key dos and don'ts, Chapter 7
negative effects, Chapter 7, Chapter 7
organizational format for, Chapter 7
problem cause, Chapter 7, Chapter 7
Setting of presentation, Chapter 3, Chapter 3, Chapter 4
Setting the stage for bad news delivery, Chapter 11, Chapter 11, Chapter 11
Silard, C.D., Jr., Chapter 14
Sisk, John, Chapter 9
Sitting in chair, for high visibility speaking, Chapter 8
Sorensen, Ted, Chapter 15
Space, business lunch, Chapter 6
Speaker impact on audience, Chapter 2
Speakers, introducing (See Emcee format)
Speaker's name in speaker introduction, Chapter 15
Speaking on the spot (See High visibility speaking)
Stage fright (See Fear of public speaking)
Stance and loss of visual impact, Chapter 2, Chapter 2
State the problem, for bad news delivery, Chapter 11, Chapter 11, Chapter 11
Statistics/facts as PAJES evidence, Chapter 2, Chapter 2, Chapter 7
Story telling (See Anecdotes)
Straight From the Gut (Welch), Chapter 14
Structuring your talk, Chapter 2
audience impact on speaker, Chapter 2
key dos and don'ts, Chapter 2
loss of visual impact, Chapter 2
PAJES evidence, Chapter 2
preparation for, Chapter 2
speaker impact on audience, Chapter 2
voice impact, Chapter 2
Subject in viewpoint presentation format, Chapter 3
Subject knowledge in preparation for talk, Chapter 2
Summary
in selling your ideas, Chapter 7, Chapter 7, Chapter 7
of viewpoint presentation format, Chapter 3, Chapter 3
Support materials and handouts, Chapter 12
Symbol, to unite audience to action, Chapter 9

T

Team assignments for action, Chapter 9
Thanks
to boss for listening, Chapter 13, Chapter 13
to meeting attendees, Chapter 12
Thomas, Lowell, Chapter 1
Thompson, George, Chapter 13
Tie back
disagreement formats, Chapter 13, Chapter 13
high visibility speaking, Chapter 8
Timing
of bad news delivery, Chapter 11
of business lunch, Chapter 6
ending on time, Chapter 12
handouts and support materials, Chapter 12
time allocation by topic, Chapter 12
(See also Length of time)
Title of talk, Chapter 15, Chapter 15, Chapter 15
Top award presentation format, Chapter 15
Topical time allocation, Chapter 12
Trust and bad news delivery, Chapter 11

U-V

United States Marine Corps, Chapter 14
Universal, fear of public speaking as, Chapter 1
Verbal Judo (Thompson), Chapter 13
Vicks Vaporub example, Chapter 7
Viewpoint in viewpoint presentation format, Chapter 3, Chapter 3
Viewpoint presentation format, Chapter 3
Visuals
handouts and support materials, Chapter 12
message visualization, Chapter 9
presentation support, Chapter 3, Chapter 3, Chapter 4
speaker impact, Chapter 2
Voice
for high visibility speaking, Chapter 8
impact of, Chapter 2
volume of, Chapter 2, Chapter 3

W

Walsh, Ray, Chapter 15
Walton, Donald, Chapter 11
Weiss, Kevin, Chapter 3, Chapter 3
Welch, Jack, Chapter 14
Whitehall Laboratories, Chapter 9
Whiting, Percy, Chapter 15
Wend, Charlie, Chapter 14, Chapter 15
Words, visual, in presentation, Chapter 3
Writing out your speech, Chapter 2

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