Reciprocal relationships,
51–52
Relationship-focused behavior, solution-focused vs.,
4
Requests for information (RFIs),
178
Requests for proposal (RFPs),
42,
76–77
Customer Focused Selling applied to,
249
Requests for quotation (RFQs),
178
Review and edit, customer,
143
RFIs (requests for information),
178
RFQs (requests for quotation),
178
"Running a beauty contest,"
190