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Westside Toastmasters is located in Los Angeles and Santa Monica, California

List of Figures

Chapter 1: The Ecosystem that We Sell in

Figure 1.1: The Converging Forces of the Market

Chapter 2: Caught in a Traditional Sales Model

Figure 2.1: The Decision Challenge

Figure 2.2: The Decision Challenge - A Typical Customer

Chapter 3: A Proven Method for Enterprise Sales

Figure 3.1: The Progression to Change

Figure 3.2: Building the Bridge to Change - Developing Diagnostic Strategies

Figure 3.3: Integrated Business Development

Figure 3.4: Integrated Business Development

Figure 3.5: Value Leverage

Chapter 4: Discover the Ideal Customer

Figure 4.1: Understanding the Business Drivers

Chapter 5: Diagnose the Multidimensional Problem

Figure 5.1: Conversational Expanders

Figure 5.2: Cost of the Problem

Figure 5.3: Conversation Expanders - Cost of the Problem

Chapter 7: Delivering on the Commitment

Figure 7.1: Implementation Satisfaction Curve

Chapter 8: Performance Leadership

Figure 8.1: The Top Five Excuses for Sales as Usual

Figure 8.2: The Problem/Solution Matrix

Figure 8.3: Sales Training Self-Assessment

Chapter 9: Corporate Strategies

Figure 9.1: Integrated Business Development Process

Chapter 10: A Enterprise Sales Future

Figure 10.1: Integrated Business Development

Westside Toastmasters on Meetup

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